MULTIFAMILY MEASURE & MARKETING

MMM is here to provide multifamily asset owners, property managers, and Realtors® a solution to prepare marketing collateral for: tenant turnover, For Sale: marketing package for Realtors, providing an accurate measure of all units and total leasable sq ft.

FRICTION POINTS ADDRESSED

Competitive marketplace to win top-tier tenants. Many REITs and major landlords are already advertising their units complete with floorplans

-        Limited documentation to support the total leasable SF of their building/units. This is important information for all involved: potential tenants, potential Buyers/Investors, financial lenders.

-        Property Managers/owners not prepared to advertise units with professional marketing collateral for immediate time to market, after tenant notice is given.      

ADDITIONAL BENEFITS

• competitive advantage over other rentals without Floorplans available.
• to give confidence of incoming tenants that they are working with a professional landlord/tenant
•  supports maximum rental revenue goals
•   supports stakeholder building salient fact knowledge – total leasable sq ft, ensure $/SF financial modelling are accurate
•  professional images for ALL units in the building. Not personal occupied unit images or vacant unit images.
• speed to market. Marketing materials ready immediately for advertising. Not waiting on PM and exiting tenant schedule.

-        Cost/time Savings - PM - time to market, advertising (tenant turnover)

o   PM/exiting tenant calling & texting to coordinate unit access (0.5 hr),

o   photo taking (0.5hr),

o   photo uploading & editing (1hr).

o   2hr total. @ $50/hr = $100.

o   24-unit building - 6 tenant turnovers a year (20 – 40%) = $600 Operational Savings annually.

o   48-unit building – 12 unit = $1,200 Operational Savings annually.

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THE PROCESS

1. Call for quote. Provide building unit mix. Quote provided.
2. Schedule MMM and all tenants; as an inspection for all tenanted units.
3. MMM operator will need 8 mins for a walk through video and room pictures per unit. Approx: 8-15 pictures, 3 min video for 2br condos.
4. Within 3 business days image assets are complete. Link to Shared Folder for initial review of work done and approval. 
5. Invoice & Payment.
6. Delivery of LINK to Shared Folder with ALL assets available for download. Labelled folders for EACH unit, ready for your PM or Realtor. Image assets kept on MMM server storage for 1-year. 
7. Property Manager Savings begin. Also, increased confidence of new tenants provide a headstart in pursuit of maximum rental revenue objectives.

PRICING

MMM is pleased to offer its clients a 53% discount from market measuring pricing. Standard industry pricing is ~$.095 per SF. MMM pricing is offered at $.045 per SF. We also bundle virtual staging with our measurement service. Below is an example price schedule for measurement and virtual staging. Reach out for your custom quote. 

*virtual staging based on 3 photos + BR per unit. (kitchen, dining, living room, 1xbr's)
**Measure of Gross Internal Area includes internal walls.

PUTTING THE TENANT FIRST

Tenants love floor plans as they provide important property information. According to Rightmove, click-through rates increase by 52% when creating a floor plan and adding it to a listing.

SAVING A LOT OF TIME

Floor plans offer clear view of room types and layouts, helping tenants to know immediately if a property fits their needs. They help them envision how the property can meet their specific requirements and how they could personalize the space to suit their preferences. For property managers, this means fewer unnecessary showings and more qualified leads.

In a National Association of Realtors survey, floor plans and virtual tours were ranked the highest of “very useful” features by 90% of home buyers searching online properties. It would be save to pass on this sentiment to tenants looking for their next home as well.

CALL SHAUN @ 236.888.8898 or email to begin the Quote process.

or email investment@shauntcarson.ca